My Global Citizenship
CLOTHING | FASHION
EXPERTISE: LOGO DESIGN, BRAND STRATEGY, BRAND IDENTITY, BRAND ASSETS, BRAND GUIDELINES
My Global Citizenship is one of India’s most trusted experts in investment by immigration who offer proper guidance, legally compliant processes, simplified documentation, and personalized strategies to help you immigrate to the country of your choice. They were having difficulty catering to their target audience of HNIs, hence, they wanted to revamp their complete identity to create something that feels trusted, reliable and more connected to the Indian audience. They wanted to focus on creating a brand that feels high-end, wise, and experienced, to build long-term relationships.
This project was done under the supervision of Studio Bedesign.
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The logo was inspired by a game of Scrabble. ​ Like that game, MGC strategizes decisions on behalf of its clients to maximize and create the best output for them. We created a logo that not only looks formal and clean but also symbolizes growth.
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​​Everything from the icons to the imagery to the illustrations was well thought.
We divided the images into multiple sets, where each country had 5 image buckets and each illustration was well put together based on experiences, brand values and the solutions the brand offers.
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The complete icon set was scalable and legible, and the color palette was more inclined towards creating a minimal and growth oriented brand with an accent color of yellow to maximise the impact of the CTAs.
​​​The brand visuals were designed to match all the guidelines created with inspirations taken not just from scrabble but from lines and the board of the game itself.
Now, of course, because the brand catered to high-end audience as well, we made sure to create a separate color palette for everything on the luxury end.
How did we stand out?
"Working with Garima was an absolute pleasure. Her exceptional process and organizational skills stood out, ensuring every stage of the project was smooth and efficient. What truly sets her apart is her openness to feedback- she listens attentively and makes adjustments that align perfectly with the client's perspective and vision. Garima's collaborative approach and her ability to truly understand and execute on the needs make her an invaluable partner. I highly recommend her to anyone seeking professionalism combined with creativity and adaptability."
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- Sneha Choudhary, Founder @ Studio Bedesign