Lift3d by Utopia
CAFE | COFFE HOUSE | HOSPITALITY
EXPERTISE: LOGO DESIGN, PACKAGING DESIGN
Lift3d is a modern pre-workout product from a Nagpur-based brand, Utopia, established to promote good quality and premium value products at an affordable cost for people involved in workouts and weight lifting. The brand wanted an identity that would help them showcase themselves as a hard-working, euphoric, trustworthy, transparent and unapologetic brand with a motive to make Indian people the best of themselves. They plan on selling PAN India at all the grocery and retail stores and e-commerce platforms, and quick delivery platforms.
After buying almost every possible can and doing all the market research, we knew we needed a logo that would look strong and dynamic.
Once the logo was made, we directly went into the brand strategy and for this project, our main focus was to play around with elements that would look bold, crisp and electric and the copy that would feel euphoric and magical.
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How did we stand out?
"Garima and her team helped me with the branding and packaging design of my FMCG product. Garima is extremely on point with the deadlines and follows a structured project timeline which helped me stay committed to my planned launch dates. She is also very easy to communicate with and makes you feel like a part of the design process. I would highly recommend working with Garima, especially to start-ups who might be working with a design agency for the first time."
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-Rishabh Tiwari, Founder @ Lift3d