Kalakaarya Productions
PRODUCTION HOUSE
EXPERTISE: LOGO DESIGN, BRAND STRATEGY, BRAND IDENTITY, BRAND ASSETS
Kalakarya is an artist-led production house, a platform based out of Bombay. Not only do they work in creating short films, music videos, ads but also expertise in movement based creations. It's a platform that helps connect people, brands through movement & storytelling.
The brand wanted a look which is different from any other production house and very well depicts their journey and vision in a free, artistic and experimental manner.
The logo draws inspiration from a woman in motion, where movement is not just seen, but felt. A woman in motion embodies effortless beauty, grace, and a quiet softness that reflects through her presence and gaze. Translating this essence into the identity, the intention was to capture the emotion that movement evokes, rather than creating something that is just visually appealing. The result is an identity that resonates on an emotional level, celebrating expression, balance, and the subtle power of motion and art.
Once we had the logo in place, the color palette became quite obvious to the team. It ofcourse had to be something pure with a bit of depth and contract, nothing which pops on our or stresses our eyes.
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​The brand visuals were designed to match all the thoughts we had, the inspirations we took.
How did we stand out?
"Working with The Yellow Outline was an absolute delight. Garima is absolutely brilliant with ideas, her team's ability to translate ideas into a thoughtful, cohesive visual language is remarkable. Every detail felt intentional, and the final outcome not only looked beautiful but truly captured the soul of our brand."
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- Prakhar Bhargava, Founder @ Kalakaarya Productions