California Coffee Roasters
CAFE | COFFE HOUSE | HOSPITALITY
EXPERTISE: LOGO DESIGN, BRAND IDENTITY, BRAND ASSETS
California Coffee Roasters is a Mumbai-based homegrown modern-day coffee house. The brand aims to serve clean, high-quality coffee, food, convenient packaged snacks and merchandise. They wanted to design an electric space with good energy creating a welcoming vibe towards people of all age groups. Their main target audience is people in the age groups of 18-42.
They wanted to create a space with complete transparency between the brand and their customers and wanted a brand built on trust. The brand is cost-effective, but they want to portray it as minimal, simple, electric and friendly.
We started with understanding the brand and the founder well, went through the whole design process, created word maps and stylescapes, only to find out what best would work for them.
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The logo created is more than just a symbol, it has the whole process of coffee making hidden into it. The team wanted an identity that would not just look interesting but would have meaning behind it. We went a little further into their thought process and designed the most puzzle like structure for their logo.
We took a bold font to compliment the logomark to show diversity and visual balance. With bold fonts, we also took a handwritten typeface to add the warmth that the team was looking for.
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The color palette had to be electric, for sure! Red is a 1st color that not only catches the attention but also increases the feeling of hunger. We did not want a shade too dark to portray danger but something that would portray love and energy.
